Fractional CMO · Northeast Ohio
Whether you're navigating growth, organizational change, or a marketing team that's stretched too thin, I bring senior-level strategy that helps you move forward with clarity, alignment, and measurable results, without the cost of a full-time executive.
SCHEDULE A FREE CONSULTATION"My work is helping organizations get clear on their message, their audience, and the results they're trying to drive."
Years of Experience
30
Healthcare, higher ed, nonprofit, public media, banking, agency
Campaign Mobilization
16.7K
Constituents activated in a single advocacy campaign
Surgical Growth
35%
Increase in procedures from targeted campaign at Summa Health
Social Reach
1M+
Facebook reach growth from thousands, Ohio public media leader
The Challenge
01
No marketing voice at the table
Leadership is making decisions without senior marketing insight. Strategy becomes reactive instead of intentional.
02
Campaigns without strategy
Work goes out the door, but without clear objectives, aligned audiences, or a way to measure impact.
03
Agencies without direction
You've hired outside help, but no one is connecting their work to your goals so you get activity, not outcomes.
04
Growth that has stalled
Awareness, enrollment, donations, pipeline — whatever the metric, it has plateaued and you're not sure why.
You don't need more tactics. You need someone who can see the whole picture, align the team around it, and move it forward.
What I Do
I work as an embedded partner in your organization, invested in your outcomes, not just your deliverables. Engagements are flexible and built around your needs.
Marketing & Brand Strategy
Situational analysis, messaging frameworks, and integrated plans aligned to your mission and market.
Campaign Planning & Demand Generation
Audience research, campaign development, and post-campaign analysis built to drive measurable results.
Communications & Stakeholder Messaging
Internal and external communications that keep your brand consistent and your audiences informed.
Team Leadership & Coaching
I support teams by giving them clear expectations, steady guidance, and the tools they need to do their jobs well.
Operational Systems & Reporting
KPI dashboards and reporting structures that give leadership clear visibility into what's working.
Fractional & Interim Executive Support
Flexible engagements for strategic partnerships, transitions, or interim CMO coverage.
Results
16,700+
Advocacy Campaign · Public Media
A multi-platform campaign responding to federal funding threats mobilized over 16,700 viewers to contact their representatives, drawing direct attention from local legislators and demonstrating deep community trust.
1M+
Social Reach · Public Media
Built a content strategy around defined pillars, mentored the team, and grew Facebook reach from thousands to over one million. The station moved from last to first among Ohio public media stations.
35%
Procedure Growth · Healthcare
A targeted campaign at Summa Health System grew lower GI and colorectal surgeries by 35% and upper GI procedures by 25% through smart audience segmentation and aligned physician and consumer outreach.
National
Media Coverage · Higher Education
A communications strategy for a bold tuition transformation at Hiram College led to national press coverage and a significant increase in enrollment inquiries. It showed what happens when an institutional story is told with focus and confidence.
Recognition
Who I Work With
I know what it's like to work in organizations that are doing important work with limited time and staff. That experience has served me well across every sector I've worked in.
"I understand how organizations really work, the pressures, the pace, and the people doing the work every day."
My career began in healthcare operations before moving into marketing, and that foundation never left me. I understand how organizations actually work from the inside, how to communicate across departments, and how to build marketing systems that last beyond any single campaign.
I'm based in Northeast Ohio and focus my practice here because I believe in the organizations doing good work in this region.
My Approach
Serve the mission, move the numbers.
Strategy only works when it's tied to what your organization is trying to accomplish. I start with your mission and work outward from there, making sure every marketing decision has a reason behind it.
Build capacity, not dependency.
My goal is to leave your team stronger than I found it. I coach, mentor, and build systems that work long after I'm gone. The measure of good fractional leadership is what stays when the engagement ends.
Outcomes over deliverables.
A campaign that launches on time and misses the goal isn't a win. I measure success by results — awareness, pipeline, enrollment, loyalty, advocacy.
Integrity is non-negotiable.
I'll tell you what I actually think. If your strategy needs rethinking, I'll say so. You deserve a partner who's honest, not just agreeable.
How We Work Together
Every organization is at a different stage and has different needs. Here are the most common ways we work together and all of them start with a conversation.
Ongoing Partnership
Fractional CMO Retainer
Embedded strategic leadership on a part-time basis. I join your leadership team, guide your marketing strategy and own outcomes, without the cost of a full-time hire.
Best for: Organizations ready for consistent, long-term marketing leadership.
Defined Scope
Project-Based Engagement
A focused engagement with clear deliverables: a brand repositioning, a go-to-market strategy, a campaign launch, a marketing audit.
Best for: Organizations with a specific challenge or initiative to address.
Bridge Leadership
Interim CMO Support
When your marketing leader departs, a search takes time. I step in to keep strategy moving, support the team, and maintain momentum during the transition.
Best for: Organizations navigating a leadership gap or transition period.
What Clients Say
The best measure of this work is what the people I've worked alongside have to say.
"Throughout my career, I've had the opportunity to work alongside healthcare systems, educational institutions, nonprofits, public media organizations, and growing businesses across Northeast Ohio."
Formal testimonials are being added soon, but long-term partnerships, measurable outcomes, and continued referrals have been the strongest reflection of the work iteself.
Let's Talk
If your organization is ready for clearer strategy, stronger communications, and marketing that genuinely supports your goals, I'd be glad to have a conversation. No pressure or hard sell. Just a thoughtful 30-minute conversation about where things stand and where you'd like them to go.
SCHEDULE A FREE CONSULTATION